About Metrik
We’re a digital marketing and creative agency based in Gunnison, Colorado, focused on one thing: real growth. We build and manage marketing services to generate qualified leads, improve performance, and drive measurable results. Every strategy is built around your goals, your audience, and what it actually takes to grow.
A Note from the Founder
MY COMMITMENT TO YOU
Hi there! I’m Kristin, a marketing strategist based in Gunnison, Colorado.
I believe effective marketing starts with strategy and ends with measurable results. The strongest brands are built with smart positioning, data-driven decision making, and creative that stands out.
That’s why I launched Metrik. I help businesses grow through paid media, SEO, and branding that turns visibility into real leads and revenue. Whether you're launching something new or scaling an established brand, I build marketing systems designed to attract the right audience and convert attention into action.
Every business has a story worth telling, but it takes the right strategy to make it resonate. My approach blends analytics with creative thinking, ensuring every campaign, website, and brand asset works together to support real growth.
Let’s build a brand that not only looks good, but also performs.
The Team
Kristin Fitzgerald, Founder & Strategist
Olivia Reinhardt, Lead Videographer & Photographer
Our Certifications
We combine Google Ads, social media advertising, SEO, and bold branding to turn attention into qualified leads, stronger performance, and real growth.
Contact Us
Based in Gunnison, CO
Kristin Fitzgerald is the Founder of Metrik, a Colorado-based digital marketing agency specializing in SEO, Google Ads, performance marketing, and search strategy for growing brands and organizations.
With a background spanning higher education, e-commerce, publishing, real estate, and brand marketing, Kristin focuses on building search-driven marketing systems that improve visibility, generate qualified leads, and support long-term business growth.
Before founding Metrik, Kristin led paid and organic search strategy at Western Colorado University, where she managed institution-wide SEO initiatives and full-funnel Google Ads campaigns across undergraduate, graduate, and brand marketing efforts. Her work included technical SEO, campaign architecture, conversion optimization, keyword strategy, analytics reporting, schema implementation, content strategy, and AI search optimization.
Kristin has managed digital marketing campaigns across Google Ads, Meta Ads, YouTube, e-commerce platforms, WordPress, GA4, SEMrush, Looker Studio, and conversion tracking systems. Her experience includes SEO strategy, paid media management, landing page optimization, brand positioning, analytics, and Answer Engine Optimization (AEO) strategies designed to improve visibility in AI-powered search experiences.
Throughout her career, she has worked with universities, consumer brands, local businesses, hospitality companies, media organizations, and startups to develop integrated marketing strategies rooted in search intent, audience behavior, and measurable performance outcomes.
At Metrik, Kristin combines technical search expertise with creative brand strategy to help businesses improve discoverability across both traditional search engines and emerging AI-driven search platforms.
Her work focuses on:
-
SEO strategy
-
Google Ads management
-
Technical SEO
-
AI search optimization (AEO)
-
Local SEO
-
Content strategy
-
Conversion optimization
-
Analytics and reporting
-
Brand positioning
-
Search-focused website strategy
Based in Gunnison, Colorado, Kristin works with businesses looking to turn search visibility into sustainable growth.